By DRIVE-TECH COMPANY, ‘TAXIFY’ NOW HAS A NEW NAME
BlackBox Nigeria can say that Estonian fast rising drive-tech company, ‘Taxify’ now goes by a new name ‘Bolt.’
This is coming after the news of a meeting by the management of the Estonian-born tech company to re-brand in order to improve its services to about 25 million global customers.
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The ride company said it took the decision as a strategy to expand its services globally, which include providing multiple transportation options beyond private cars.
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The co-founder and chief executive of Taxify now Bolt, Markus Villig speaking on the new development, said Bolt represents the company’s goal of solving urban transportation problems beyond sharing taxis to motorbikes and scooter sharing.
“The re-brand from Taxify to Bolt is serving a few purposes. Tapping the basic meanings of bolt, the new name implies speed, as well as electricity,” Villing said.
Bolt Nigeria formerly Taxify has also confirmed the news via its official Twitter handle @Boltapp_ng. Stating that the change of name is as a result of the growth it recorded over the 2 years of existence.
The tweet reads,
“With our entry into Nigeria over 2 years ago, we had one goal – build the best way to move in all the cities we operate,”
“We have grown in leaps and bounds over the years and are now aiming to solve transportation needs on a broader scale,”
“Because of this, we are rebranding to take on a new name, one which encompasses our future,”
“Our new name Bolt, stands for fast, effortless movement- exactly what you deserve”
BlackBox Nigeria gathered that, the ride-tech company since its inception has pitched its tent in over 30 countries and 100 cities globally, growing to be a leader in Europe and Africa.
On what users should know about the new brand, the management has it that the new brand will be gradually rolled out across Bolt’s global markets over the following weeks.
Bolt users will need to update the app for the changes to take effect and the prices of services offered remains the same in Nigeria.
