Blackbox Nigeria


After backlash, Jackie Aina begs Nigerians for naming candle ‘Sòrò Sókè’

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American beauty and lifestyle YouTuber, Jackie Aina has tendered a public apology for naming her candle product ‘Sòrò Sókè’, a popular slogan used in the wake of the #EndSARS protests in 2020.

BlackBox Nigeria had reported that Aina, who is of Nigerian descent, came under fire on Twitter after her brand, FORVR Mood released a line of scented candles with four different fragrances one of which was called ‘Sòrò Sókè’.

Like flies to dung, tweeps descended on the YouTuber and slammed her for using the protest slogan to promote her business.

After the backlash, Aina shared a statement on her Instagram page to apologise to Nigerians, saying the naming of the candle was an “error”.

The Nigerian-born added that her company had stopped the sale and further production of the candles.

“Hello Everyone, As the brand owner of FORVR Mood, I understand our decision has severally hurt members of my Nigerian community with the naming of the candle, Sòrò Sókè. We missed the mark on this and it will never happen again,” she wrote.

“Empowerment and respect is the ethos of FORVR and that was unfortunately not properly conveyed in the naming of the candle. We accept full responsibility and I recognise the gravity of this error; to that effect, this candle will be pulled from the market and production immediately.

“I apologize for the hurt this has caused and I thank you for holding us accountable.”

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