By Ghazali Ibrahim 
A viral challenge sparked by Barcelona star Lamine Yamal has led to a massive resurgence in popularity for Nigerian musician Skales’ 2014 hit song “Shake Body”.
The song, which had previously gained traction in Nigeria, has now become a global phenomenon, topping the charts in Spain and gaining millions of streams worldwide.
The viral challenge, which features Yamal and his teammates dancing to the song, has garnered millions of views on social media platforms, including TikTok.
The challenge has also led to a significant increase in streams on music platforms, with “Shake Body” now having over 40 million streams on Spotify and over 150 million streams across digital service providers.
Skales, who owns 100% of his masters, is expected to earn a significant amount from the song’s resurgence in popularity. According to reports, he could earn over $100,000 from the song’s streams.
The song’s resurgence in popularity has also sparked conversations about the global influence of Afrobeats, with many fans praising Yamal for embracing African music. Skales has expressed gratitude for the song’s ongoing success, attributing it to his prayers rather than superstition.
The viral challenge has also brought attention to the power of social media in reviving old hits and introducing them to new audiences.
With millions of users sharing and participating in the challenge, “Shake Body” has become a global phenomenon once again.
