By Ghazali Ibrahim
A young Ethiopian content creator has captured global attention after reportedly receiving an invitation to visit Instagram’s headquarters.
This marks a remarkable rise from humble beginnings to international recognition.
The teenager, widely identified online as Kalu Putik, gained popularity for his creative fashion content which is turning discarded materials such as tyres and worn-out shoes into unique outfits that quickly went viral on social media.
Within months, he has amassed millions of followers with just 20 posts, earning him the recognition of one of the fast rising content creators in Africa.
His journey, which began in modest surroundings in Ethiopia, has resonated with millions, with many praising his ingenuity and ability to transform everyday waste into art.
The viral clips showcasing his designs helped him build a strong following and attract global attention.
Reports circulating on social media indicate that his growing influence has now earned him an invitation to Instagram’s headquarters, a milestone that underscores the platform’s recognition of emerging creators from underrepresented communities.
The development highlights the power of social media in amplifying grassroots talent, turning local creativity into global opportunity.
For many observers, Kalu’s story reflects a broader shift in digital culture where originality and authenticity can open doors once considered out of reach.
From the streets of Ethiopia to the corridors of a global tech giant, his rise is being celebrated as a symbol of possibility for young creators across Africa.
