Elon Musk Introduces New Twitter Logo ‘X’ in Company Rebrand

Elon Musk Introduces New Twitter Logo ‘X’ in Company Rebrand

Fawaz Adebisi 

Twitter, under the ownership of Elon Musk and the leadership of CEO Linda Yaccarino, has unveiled a fresh logo for its microblogging platform, marking a significant change from the original blue bird symbol.

The new logo, a striking white “X” against a black background, was presented by Yaccarino, who shared an image of it on Sunday with the accompanying message: “X is here! Let’s do this.”

She highlighted that the “X” logo is powered by advanced AI and holds the potential to revolutionize how we connect, pushing the boundaries of our imagination.

Elon Musk, a visionary entrepreneur, also made adjustments to his own Twitter profile, adopting the company’s new logo as his profile picture.

He described the design as a masterpiece of “minimalist art deco.” Additionally, Musk updated his Twitter bio to “X.com,” a redirect to twitter.com, further emphasizing the significance of this rebranding.

Notably, Musk had already named Twitter’s parent company the X Corporation, showcasing his commitment to creating an all-encompassing platform.

He had previously expressed his goal of turning Twitter into the “everything app,” a concept inspired by his earlier venture, X.com, founded in 1999, which later evolved into the renowned payment service provider, PayPal.

As a symbolic gesture, the new logo was projected onto Twitter’s offices in San Francisco, underscoring the momentum of change following Musk’s acquisition of the social media giant for a staggering $44 billion last year.

Under Musk’s leadership, Twitter has undergone substantial transformations, including the renaming of the business to X Corp, aligning with his ambitious vision of developing a “super app” akin to China’s WeChat.

Musk’s relentless drive to build an all-encompassing platform has been the catalyst for these sweeping changes, which signal an exciting new chapter for Twitter and its global community of users.


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