By Hours after footballer Cristiano Ronaldo ditched two Coca-Cola bottles for a bottle of water in a pre-match conference, the stock prices of the beverage brand dropped 1.6%, leading to a loss of about $4billion.
Blackbox Nigeria, Tuesday reported that when the Portuguese football star appeared for the press meet ahead of Portugal vs Hungary match and saw two Coca-Cola bottles on his desk kept for endorsement purposes for Euro 2020, he moved them away and waved a bottle of water saying “agua” (Portuguese for water) with a deadpan face.
The tacit understanding of the gesture being — don’t go for carbonated beverages, go for water instead.
The small gesture, however, left a big dent in Coca-Cola’s stock prices that went down from $242 billion to $238 billion.
