BBNaija’s Tacha Refuses All Stars Show, Stands Firm on Brand Value.

BBNaija’s Tacha Refuses All Stars Show, Stands Firm on Brand Value.

Latiifah Amusan

Former Big Brother Naija ‘Pepper dem’ housemate, Tacha Akide, spoke candidly about her decision to reject participation in the ongoing All Stars show. The reality star, who was disqualified during her previous stint on the show, has been vocal about her absence on the current All Stars edition.

In a recent interview with Cool FM,Tacha reiterated her stance on the matter, asserting that she will not consider joining the show unless she is compensated by the organizers. According to her, her brand holds great significance, and she refuses to compromise it for the sake of a television program.

“If you are not paying me, I won’t water down my brand to give Nigerians a show,” she expressed firmly during the interview.

Tacha’s unwavering commitment to her brand identity has been a defining trait throughout her journey after leaving the Big Brother Naija house. While she garnered a large fan base during her time on the reality show, she has worked diligently to build a successful career and establish herself as a prominent figure in the entertainment industry.

The All Stars show, which brings together former Big Brother Naija contestants for a second chance at the coveted title, has seen the return of many beloved personalities from previous seasons. However, Tacha’s decision to decline participation has stirred discussions among fans and media alike.

Although some fans expressed disappointment over her absence on the show, others applauded her commitment to preserving the integrity of her brand and not engaging in activities without proper compensation.

 

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