By United States Set To Ban TikTok Over Data Breach, Eyes On Actions From Nigeria
As the United States of America is set to ban TikTok following a ruling by the Supreme Court bothering on national security and welfare of citizens, eyes are on Nigeria who has had history of banning then Twitter now X.
The US supreme court had ruled on enforcing TikTok’s parent company, ByteDance, to divest its US operations amidst global controversy surrounding the app’s data privacy practises and national security which raised concerns.
This development raises questions about TikTok’s future in Nigeria, especially considering the government’s previous decision to ban Twitter in 2021.
TikTok, a social media platform synonymous with viral and short videos, celebrity influences, and a thriving content economy for youngsters, has transformed the digital landscape globally, including in Nigeria.
However, as countries prioritize cybersecurity and data sovereignty, could Nigeria follow the path of the US and impose similar restrictions on TikTok just like other 25 nations?
The Nature of TikTok and Its Unique Appeal
TikTok is a social media app known for its precision in delivering personalized content, though centralized platform with control over its users, has made it one of the most addictive and widely used social media platforms. It gives room on creativity, thereby offering space for emerging talents, influencers, and celebrities to showcase their work and gain widespread recognition.
For Nigerian celebrities, TikTok serves as a tool for personal branding, fan engagement, and cross-platform promotion and has indeed promote many Nigerians, giving them global recognition.
Musicians use it to spark viral challenges that boost their music’s reach like music dance trends, while comedians and actors leverage its global audience to expand their influence. A ban on the app would not only affect these changes but also limit opportunities for young Nigerians aspiring to break into the entertainment industry.
Lessons from the Twitter Ban in Nigeria
In 2021, Nigeria temporarily banned Twitter, citing concerns about its use for misinformation and threats to national security. It started when a post from the then president of the country, Muhammadu Buhari’s content was deleted. Later, concerns from National Information and Technology Development Agency (NITDA)and other information sector of the country began to grumble over the act which later resuled into outright ban.
However, the move drew criticism from within and outside the country, as it impacted businesses, limited free speech, and disrupted the livelihoods of many who relied on the platform for income.
The ban cost Nigerians billions of naira, as businesses that depended on the platform faced significant losses. A TikTok ban would likely have a similar or even greater impact, considering its role in the entertainment and advertising industries.
Also, Twitter ban sparked widespread protests and international condemnation. A similar move against TikTok could provoke a stronger reaction, given its major users based in Nigeria.
Despite the ban, Nigerians found ways to access Twitter through virtual private networks (VPNs). A TikTok ban might lead to similar adaptations, raising questions about the effectiveness of such measures.
TikTok Ban: A major setback on Content Creators and the Digital Economy
TikTok has revolutionized content creation in Nigeria, empowering young people to monetize their creativity, a shift of paradigm from the popular YouTube. From comedians to fitness influencers, the platform has become a lifeline for those seeking to escape unemployment and poverty.
A ban on TikTok would be a devastating blow to these creators, many of whom have built careers and businesses on the app. It would also undermine Nigeria’s digital economy, which has benefited from the advertising revenues and brand partnerships that TikTok facilitates.
Balancing National Security and Digital Freedom
While concerns about TikTok’s ties to the Chinese government are valid, Nigeria must also be wary of the similar reasons for the act. It should be aware that if Nigeria ban this app, she will join the league of other 25 nations that opposed it’s operation with India being the first. Though, the CEO of TikTok, Shou Zi Chew outrightly denied alleged connection with Beijing, his statement must be treated with cautions in the interest of national security and concerns.
However, should Nigeria ban this app, the effects might be more devastating than the earlier Twitter ban.
