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In today’s digitally driven world, social media has become a major part of daily life across the globe.
However, some countries are taking it to another level, spending hours on platforms like Instagram, Facebook, and TikTok. A recent survey reveals the top 10 countries with the highest average daily social media usage, number 5 on the List will surprise you
1.Kenya – 3 hours, 43 minutes
Kenya tops the list with the highest average social media use. WhatsApp and Tiktok were the most frequently used social media platforms in Kenya, according to a survey conducted as of January 2024. Around 70 to 90 percent of respondents mentioned each channel. Around 68.5 percent and 67.8 percent reported using Meta’s Facebook and Instagram, respectively.
2. South Africa – 3 hours, 37 minutes
South Africa follows closely. Facebook remains the most used social media platform, at 78%, followed by LinkedIn (72%), Instagram (56%), X (51%), YouTube (51%), WhatsApp (49%)and TikTok (33%) as of July by a report by the red zone
3. Brazil – 3 hours, 34 minutes
According to Opinion Box, in 2022, 71% of Brazilians already used social media to buy their products and 75% of them look for new products and brands through these networks. The majority of searches and purchases are through Instagram (57%), Google Shopping (46%), Facebook and Whatsapp (both with 40%).
4. Philippines – 3 hours, 33 minutes
The Philippines has consistently ranked high in social media usage globally. Platforms like Facebook are particularly popular for staying in touch with family and friends, sharing news, and following pop culture.
5. Nigeria – 3 hours, 23 minutes
Nigeria ranks fifth, with users spending 3 hours and 23 minutes on social media Nigerians often use these platforms for news, entertainment, and business, particularly in sectors like fashion, music, and film.
6. Colombia
Colombia ranked 6th spending with each individuals spending at least 3 hours, 22 minutes on social media.
7. Chile – 3 hours, 11 minutes
Chile has a digitally engaged population, using social media for personal communication and business promotion. Platforms like Instagram and Facebook are popular, especially among younger Chileans.
8. Indonesia – 3 hours, 11 minutes
Indonesia is one of the largest social media markets in Southeast Asia. Platforms like WhatsApp, Instagram, and Facebook are widely used, with social media playing a major role in daily communication, entertainment, and e-commerce.
9. Saudi Arabia – 3 hours, 10 minutes
In Saudi Arabia, social media has become a vital tool for communication, news, and online shopping. Platforms like Twitter and Snapchat are especially popular, used to follow trends and engage with influencers.
10. Argentina – 3 hours, 8 minutes
Argentina’s social media use reflects a strong interest in digital communication and entertainment. Popular platforms include WhatsApp, Instagram, and Facebook, which are used to stay connected and follow news
