By Ghazali Ibrahim
A quirky, ugly like toy named Labubu is sparking widespread reactions across Nigeria’s social media space as collectors and influencers alike showcase the creepy-looking figure with some versions reportedly selling for over 250,000.
The strange toy, described by many as “ugly but addictive,” has become a viral sensation, with Nigerians both amused and baffled by its popularity and price tag.
Created by Belgian-Chinese artist Kasing Lung, Labubu was designed to challenge traditional beauty standards in toys.
From online visuals, It features wild eyes, jagged teeth, and a mischievous grin and was originally part of a storybook world titled The Monsters.
The toy was later brought to life by Chinese collectibles brand POP MART which saw increase in the CEO’s networth.
What has further fueled the hype is Labubu’s sales strategy: it is sold through blind boxes, meaning buyers don’t know what version they’re getting until it is unboxed.
Rare versions like Skeleton Labubu, Angel Labubu, and Pirate Labubu have driven up resale prices in Nigeria and other parts of the world.
Reactions have since poured in from Nigerians who are stunned that such a toy, no bigger than a palm, could be so expensive.
“Is it spiritually backed?” one user asked on X.
“This is not just a toy; this is the devil in disguise,” another joked.
Others, however, have expressed growing interest in owning one despite its unusual design.
“At first I mocked it, now I want one. Labubu has done me,” an Instagram user admitted.
For artist and commentator Chinaza Onunkwo, who recently went viral after posting a deep dive into the Labubu phenomenon, the toy’s charm lies in its raw personality.
“Labubu was never meant to be cute. It’s proof that being different can be valuable,” she wrote.
“It says, ‘I’m ugly, I bite, and I cost more than your perfume collection.’”
With more editions being released regularly and local interest growing, people say Labubu may be the latest example of global collectible culture gaining traction among Nigerian youth.
Already, some enthusiasts are transforming their bedrooms into display areas, treating the toy as decor, status symbol, or a personal statement.
Whether people are fans or critics, one thing is clear, Labubu is not just a toy anymore. It’s a full-blown trend.
