By Italian side AS Roma has launched a pidgin English twitter account to communicate with the club fans in Nigeria and other pidgin speaking countries in Africa.
In launching the @ASRomaPidgin account, Roma have become the first major European football club to create an official social media profile specifically to communicate directly with followers in Nigeria.
The new account – which is being run out of Lagos and can be followed at @ASRomaPidgin – was set up after fans in Nigeria contacted the club to request an account to cater specifically for Naija Twitter.
Roma’s popularity amongst Nigerian football fans has been growing ever since the club featured Lagos radio personality Mark Otabor’s epic commentary of Roma’s comeback against Barcelona on the club’s English Twitter account and then ‘adopted’ Nigeria’s Super Eagles at the World Cup.
