By Promise Eze
Afrobeat sensation Davido has reportedly set his endorsement fee at a staggering $5 million for a year-long commitment.
The artist’s team made this revelation in response to an inquiry by Billpoint CEO, Linus Williams, as disclosed in an Instagram post yesterday.
In the post titled “Re: Endorsement Deal Inquiry,” Billpoint CEO, Linus Williams, thanked Mr. Williams for his email and provided the details of Davido’s endorsement fee.
The fee, amounting to $5 million for a full calendar year, is subject to review at the end of the endorsement period. The post further urged Mr. Williams to specify his preferred course of action.
Initially, it was revealed that Linus Williams had prepared an impressive sum of N150 million (approximately $205,000) for the potential endorsement deal.
As the founder and CEO of the newly launched BillPoint app, the Anambra tech guru has been making significant strides in the tech industry.
The BillPoint app, which was introduced to the market in April 2023, aims to provide users with a convenient platform for purchasing affordable airtime, data, and paying bills for electricity and cable TV services.
Since its launch, the app has gained substantial traction, solidifying Linus Williams’ reputation as an innovator in the field.
Davido’s endorsement fee of $5 million showcases his status as a highly sought-after artist, reflecting the immense value and impact he brings to brand partnerships.
As the music industry continues to evolve, such figures illustrate the growing significance of celebrity endorsements in promoting brands and engaging with a diverse audience.
