By Ghazali Ibrahim 
Coca-Cola Nigeria has unveiled its new 60cl bottle, promising consumers “that little Xtraaa” more refreshment, more moments to share, and more joy.
The addition to the existing content is without an increase in price.
The launch, announced this week, reflects Coca-Cola’s strategy to deliver greater value and enhance everyday experiences for Nigerians.
Speaking at the rollout, Mr. Yusuf Murtala, Senior Director of Frontline Marketing at Coca-Cola Nigeria, said the company is committed to responding to consumer expectations for better value and more meaningful experiences.
“We understand that today’s consumers are looking for more value and meaningful experiences in every purchase,” Murtala said.
“The 60cl Coke bottle is our way of giving Nigerians that little Xtraaa, more refreshment, more moments to share, and more joy for the same price.”
He added that the new bottle is now available nationwide not only for Coca-Cola but also across the Fanta and Sprite brands, offering consumers a larger serving of the classic tastes they’ve loved for decades.
Coca-Cola emphasized that this upgrade isn’t just about quantity, it’s about enriching moments.
The company noted that each sip of the new 60cl drink is intended to remind Nigerians that “life is better when you embrace a little extra.”
“This latest evolution of the brand not only promises the same great taste but also elevates everyday moments, bringing an added layer of enjoyment to every experience,” Murtala added.
