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After having a year full of awards in 2018, Burna boy is in the news again for landing a big deal as Star Lager Beer brand ambassador. The deal came through and was announced at the Circa, Lekki, Lagos yesterday, Sunday 27th of January 2018.
The signing ceremony took place in the presence of few media, consumers and friends of the brand.
BlackBox Nigeria also gathered that, the Afrobeat sensational singer had Star Lager sponsored his recent Burna Live Concert before the official deal.
Prior to yesterday’s official signing, clues have been generated on social media to the deal coming through which generated massive curiosity ahead of the official unveil.
With the deal, Burna Boy is set to become one of the greatest musical acts of the generation. The announcement of Burna Boy signals the beginning of an interesting brand relationship between the star artiste and the National premium beer brand..
Speaking on the announcement, Burna Boy had this to say,
Star is one of the most reputable brands in the country, and I am thrilled to be able to join the Star family. I often try to entertain and inspire with my music and this is a brand value I feel I can communicate with this new association with Star. I have always been a huge fan of the brand and I believe together we can inspire Nigerians to shine on to the brighter side of Life.
Also speaking on the unveil, Managing Director, Nigerian Breweries Plc, Jordi Borrut Bel, expressed his delight stating that,
We have always had strong interests in Nigerian music. The talent and the potential for greatness that our music industry possesses is truly immense. Burna Boy is, without a doubt, one of the biggest music exports from the shores of West Africa. With this new brand association, I believe we have the opportunity to use this relationship to tell the Star story and position Star as the leading brand for the aspirational Nigerian who believes he can take on the world. We are excited about this collaboration and we look forward to a very productive 2019 with Burna Boy.
Star Lager is one of the biggest brand supporters of music, and its efforts in the Nigerian music industry has seen the brand host events such as Star Quest, Star Music Trek and Star Mega Jam.
