By COCA-COLA COMPANY ACQUIRES CHI LTD IN NIGERIA
Information reaching BlackBox Nigeria has it that, global beverage company Coca-Cola Company has acquired Chi Ltd. in Nigeria.
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This acquisition further signals Coca-Cola’s optimism about Africa’s consumer opportunity and a commitment to its long-term investment and growth plan on the continent, where it has been present for more than 90 years.
According to Peter Njonjo, President West Africa business unit of Coca-Cola, the move is part of the company’s bid of expansion in the direction of a total beverage company.
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“Coca-Cola is continuing to evolve as a total beverage company, and Chi’s diverse range of beverages perfectly complements our existing portfolio, enabling us to accelerate expansion into new categories and grow our business in Africa,” said Peter Njonjo.
He finally reiterates that Coca-Cola will continue to support the already existing management team of Chi and build up on the company’s remarkable achievement over the years.
“We will support the Chi management team in building on the company’s remarkable heritage and achievements, while using the scale of the Coca-Cola system to replicate their success in more markets across Africa.” He revealed.
It is worthy of note that Coca-Cola first announced a minority investment in Chi three years ago and, as planned, has now acquired full ownership of the company.
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Chi is recognized in West Africa as an innovative, fast-growing leader in expanding beverage categories, including juices, value-added dairy and iced tea.
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The company, founded in Lagos, Nigeria, in 1980, produces juice under the Chivita brand and value-added dairy under the Hollandia brand, among many other products. Coca-Cola acquired a 40 percent stake in Chi in 2016 from Tropical General Investments Group, the holding company for Chi Ltd. Juices and value-added dairy categories rank among the fastest-growing beverage segments in Nigeria and Africa.
