By Ghazali Ibrahim
In a bold move to strengthen the connection between Nigerian businesses and their customers, BrandTell Business Network (BTN) has announced the fourth edition of its flagship trade fair, BTN Sales Yakata Season IV, tagged “The Ultimate Shutdown.”
The three-day business and shopping extravaganza will run from Friday, November 21 to Sunday, November 23, 2025, at the Ikorodu Ferry Terminal, Ebute, Ikorodu, Lagos, bringing together brands, Small and Medium Enterprises (SMEs), and consumers in a vibrant atmosphere of commerce and networking.
Organised by BrandTell Nigeria, a media and public relations company that houses the BrandTell Business Network, the event seeks to create a bridge between over 400 brand owners across Nigeria and their target markets while promoting sustainable business growth.
Speaking ahead of the event, Adenike Fagbemi, Executive Director of BrandTell Nigeria, said BTN Sales Yakata Season IV was designed to empower businesses with visibility, access to customers, and strategies to compete in today’s dynamic market.
“We are thrilled to organize this event, providing a valuable platform for brands and SMEs to thrive. Our goal is to empower businesses with the tools and resources they need to succeed in today’s competitive environment,” she said.
Fagbemi described the event as more than just a trade exhibition, noting that it also serves as a hub for networking, innovation, and brand development.
“Whether you’re coming for the incredible bargains, to showcase your brand, or to connect with industry leaders, BTN Sales Yakata 4.0 is your golden ticket,” she added.
The annual sales event has grown into one of the most anticipated gatherings for entrepreneurs and consumers in Lagos, offering participants an opportunity to explore new products, enjoy exclusive discounts, and gain real-time feedback from customers.
According to the organizers, BTN Sales Yakata Season IV will spotlight the resilience and creativity of Nigerian entrepreneurs while reinforcing BrandTell Nigeria’s commitment to nurturing business excellence across industries.
Interested participants, exhibitors, and sponsors can find more information through BrandTell Nigeria’s official Instagram and Facebook pages.
With its mixture of trade, innovation, and entertainment, BTN Sales Yakata Season IV is expected to be an unforgettable celebration of Nigerian entrepreneurship and economic empowerment.
