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Packaging and branding is gradually making business lucrative especially in developed countries. One will be shocked at how the prices of local products shipped abroad are skyrocketed.
You think you have an idea of this particular product I am talking about, wait till you are amazed at how a product within the reach of anyone in Nigeria is now a premium priced product in the United Kingdom.
This is our good old ‘Chewing Stick’ better still ‘Pako’ marketed and sold as organic toothbrush at £14.99 equivalent to about a whopping #6,000.
Though this particular product is made out of Mishwak, a different specie of tree but still within the same family of ‘chewing stick’ as obtainable in Nigeria. The only major difference is the packaging and cutter inherent.
This mouthwatering price difference is likened to what is happening to our coconut oil, palm oil, shea butter, aloe vera, etc shipped outside our shores.
Wonders shall never end as ‘Pako’ in the U.K is within the price range of an half bag of a rice of Nigeria.
